Integrity Polling

Press kit

Everything you need to cover or cite us

Boilerplate, logos, colors, citation guidance and a human to call. Our data may be reproduced freely with attribution; see the citation section for the format we ask for.

Media contact

Press desk

Interview requests, data questions, embargoed access to releases.

press@integritypolling.com

We answer press email within one business day, usually faster on release days.

Boilerplate

Describe us accurately

Two lengths. Either may be used verbatim.

Standard

Integrity Polling is an independent public opinion research firm built on radical transparency. Every public release is published with its complete methodology, verbatim question wording in the order asked, downloadable crosstabs, and every ballot-qualified candidate named. After every election it polls, the firm publishes a graded self-audit of its own accuracy. Integrity Polling also produces the Trust Tracker, a quarterly index of American trust in institutions and feelings of political representation. Public releases are self-funded; the firm accepts no money from candidates, parties or political committees for published polls.

Short

Integrity Polling is an independent public opinion research firm that publishes every poll with its full methodology, verbatim question wording and downloadable crosstabs, and grades its own accuracy after every election it polls.

How to cite Integrity Polling

Attribution that lets readers check

A citation should carry enough that a reader can find the release and judge it. Four items do it.

  1. 01

    The firm name: Integrity Polling

  2. 02

    The population and sample size, e.g. “1,012 likely voters”

  3. 03

    The field dates

  4. 04

    The margin of error, and a link to the release

In running text

“…according to an Integrity Polling survey of 1,012 likely voters conducted September 14–18, which has a margin of error of plus or minus 3.4 percentage points.”

On a chart or graphic

Source: Integrity Polling, Sept. 14–18, 2026. n = 1,012 likely voters. MOE ±3.4 pts. integritypolling.com

Please do

  • Link to the release page, not to a screenshot.
  • Name every candidate we named. If space forces you to drop one, say “others” and give the share.
  • Describe a lead inside the margin on the gap as “narrow” or “within the margin,” not as a lead.
  • Reproduce our charts, with the source line, in any medium. Use the embed code on each release when you can.

Please don’t

  • Report a subgroup result without its sample size.
  • Allocate our undecided respondents to candidates.
  • Describe a demonstration release as a poll. They are labeled “sample data” for a reason.

Logo pack

The mark and the wordmark

SVG files, which scale to any size. A PNG pack at standard sizes is available from the press desk.

  • Keep clear space around the mark equal to the height of one bar.
  • Do not recolor, rotate, add effects, or set the wordmark in another typeface.
  • Use the reverse versions on purple or dark backgrounds.
Integrity Polling mark Integrity Polling
Integrity Polling mark, reverse Integrity Polling

Brand colors

Purple, gold, and a lot of white

Gold is an accent, never a body-text color on light backgrounds; it fails contrast there. Light gold or white carries text on purple.

  • Royal purple

    #3B1E6D

    Primary. Headlines, buttons, the mark.

  • Supporting purple

    #4B2E83

    Secondary purple; eyebrow labels.

  • Deep purple

    #2A1550

    Footers and dark sections.

  • Gold

    #C9A227

    Accent only: rules, data highlights, calls to action. Never body text on white.

  • Light gold

    #E6C65C

    Hovers and highlights on purple.

  • Warm off-white

    #FAF8F4

    Section backgrounds.

  • Ink

    #1A1523

    Text on light backgrounds.

  • Paper

    #F5F2FA

    Text on dark backgrounds.

Typography

Fraunces

Headlines and the wordmark. Variable serif with optical sizing. Google Fonts, open license.

Inter 0123456789

Body, interface and all numbers, set with tabular figures so columns align.

Charts

Marks in purple, a single gold highlight for the row the story is about, and neutral gray for “undecided,” “other” and “not sure.” No red, no blue. Every chart has a data-table view and a source line; reproduce both.