Integrity Polling

Independent public opinion research · Launching Fall 2026

Polling you can check our work on.

Public trust in polling is near a low, and the industry’s answer has been to explain less. We publish everything: the full methodology, every question as it was asked, the crosstabs as a file you can open, and a public grade on every election we poll.

The Integrity Standard

Five commitments. Every release. No exceptions.

These are not aspirations. They are the publication checklist, and a release that cannot meet all five does not go out.

  1. 01

    Full methodology with every release

    Field dates, sample size, mode, sampling frame, weighting targets, response rate and margin of error, published alongside the numbers. Never on request. Never in a footnote.

  2. 02

    Verbatim question wording, in the order asked

    Every question exactly as respondents heard it, in sequence, including rotations and screeners. If the wording could have moved the answer, you can see for yourself.

  3. 03

    Downloadable crosstabs, every time

    A CSV of every public release broken out by age, party, region, gender and education, with unweighted sample sizes. Not a PDF screenshot. A file you can open.

  4. 04

    Every ballot-qualified candidate, named

    If a candidate is on the ballot, they are in our question and in our report by name. Third-party and independent voters are not rounded into "other."

  5. 05

    Public self-grading after every election

    Within 30 days of certification we publish how far off we were, graded against our own margin of error, with the misses given the same prominence as the hits.

  6. The full standard runs to about 3,000 words.

    Sampling, weighting, question design, how we report uncertainty, and the AAPOR disclosure items we meet.

    Read the methodology

Signature index · Quarterly

The Trust Tracker

A quarterly measure of how much Americans trust the institutions that govern them, and whether they feel represented by anyone at all.

  • Institutional Trust Index: nine institutions, from Congress to local election officials, scored 0–100 and averaged. Polls are on the list; we grade ourselves too.
  • Representation Index: the share who say either major party represents people like them, weighted by how strongly they feel it.
  • Same questions, same order, every quarter. Every component published, so you can rebuild the index or build your own.
How the index is built
Demo visualization

Trust and representation, 0–100

Demonstration series. First wave fielding Q1 2027.

Get notified when Wave 1 publishes

Latest releases

Every release, in full

Sample releases below demonstrate the template. Each one carries the full methodology, verbatim questions, interactive crosstabs and downloadable data.

All releases
  • Tracker wave

    Demonstration release: Trust Tracker pilot wave

    In this illustrative pilot, the Institutional Trust Index reads 41 on a 0–100 scale and the Representation Index reads 31. Local election officials are the most trusted institution tested; Congress the least. Thirty-eight percent of adults say neither major party represents them.

    41 Institutional Trust Index, 0–100 (pilot, illustrative)
    • Sample data
    • Trust Tracker
    • Institutions
    • Representation
  • Horse race

    Demonstration release: a statewide gubernatorial ballot test

    Among likely voters in a hypothetical statewide race, Maria Delgado (D) leads Thomas Reed (R) 44–40, with Libertarian Alicia Park at 7 and Green Devon Okafor at 2. The lead sits just inside the margin of error.

    44–40 Delgado leads Reed among likely voters; Park at 7
    • Sample data
    • Governor
    • Likely voters
    • Ballot test
  • Issue poll

    Demonstration release: Americans on ranked-choice voting and ballot access

    After hearing a neutral description, 58 percent of U.S. adults support letting voters rank candidates in order of preference. Nearly two-thirds say independent and third-party candidates should face the same signature requirements as major-party nominees.

    58% support ranked-choice voting after hearing it described
    • Sample data
    • Elections
    • Ranked-choice voting
    • Ballot access

Why another pollster?

Because the problem is not that polls are wrong. It is that you cannot tell.

Polling has always had error. What it has lost is the ability of an ordinary reader to see where the error might be coming from. We built a firm around putting that back.

  1. 01

    Response rates are in the single digits.

    Fewer than one in twenty people answer a survey call. Every poll now leans on a weighting model, which is a set of assumptions about who did not answer. Most firms keep the model to themselves. We publish ours.

  2. 02

    The misses were real, and nobody owned them.

    By the industry’s own post-mortem, 2020’s national polls were the least accurate in forty years. The error was explained, debated, and then the same firms published the next cycle’s polls with no public accounting. We grade ourselves, in public, every time.

  3. 03

    Methods are hidden in footnotes, or not at all.

    A poll without its question wording is an opinion with a sample size. We publish every question in the order it was asked, and a CSV of the crosstabs, with every release. Not on request.

  4. 04

    Millions of voters are filed under “other.”

    Independent and third-party voters are routinely erased by questions that name two candidates and bucket the rest. If a candidate is on the ballot, they are in our question by name. The results are reported for every one of them.

Release alerts

Get every release the moment it publishes

One email per release: toplines, the chart, and links to the full methodology and crosstabs. No digests, no drip campaigns.

No spam. One email per release, and you can leave any time.